The single easiest and fastest way to grow your stream is to create content. This can be difficult when you’re first starting out and don’t know all of the tools and resources to be able to effectively create engaging content for your streams. That’s why today I’ll be introducing you to Adobe Express. This will allow you to be able to create all of the graphics that you’ll use, edit your videos, and everything you need to be able to post your content on social media.
To use Adobe Express, you don’t need to have any previous design experience as it has a very intuitive and easy-to-use design! Adobe Express is a free-to-use software with the option to upgrade to the paid plan for $9.99/month. Some of the features that you’ll want to use to be able to create content will be available with the free plan- but to take your content and social media to the next level, the paid plan is something you should consider.
What can I do with Adobe Express? What’s the cost?
As you’ll see when you land on the Adobe Express Website, this is free to use forever if you decide to keep the free plan. No credit card is required to be able to use this website. Now, let’s jump into just what you can do with Adobe Express
Another thing you’ll notice right away is that at the top of the website, you’re immediately given the option to create. You can use this to create Instagram stories, Instagram posts, TikTok videos, Youtube thumbnails, Youtube banners, Facebook posts, and so much more. This is truly one of the greatest websites to create content on and they make it so easy to do so. You can use Adobe Express for all of the social media platforms that you should be on as a streamer to help you create content daily in order to grow your viewership and community.
A very important thing that I say all of the time is that streaming alone is not going to give you the success that you’re looking for. There is so much more that goes into growing your brand as a streamer and content creation is a massive part of this.
If you look at the section that says ‘Marketing and Business’, even though you might not think so, a lot of this is going to be very useful for you as a streamer. This is where you can make things like your ‘Logo’ and ‘Banner’ for your Twitch, Facebook, Youtube, and other social media accounts. You can even do a lot with ‘Flyers’ and ‘Posters’. For example, you can use these when you have events like special days for your stream in order to let your community know about the events.
There is also ‘Content Planning’ available with Adobe Express- with this you can use their ‘Content Scheduler’ to schedule your social media content ahead of time. This will be elaborated on more later in this article.
On the top, next to ‘Create’, you will find ‘Quick Actions’. These are the tools that you will end up needing and using as your “Go-to” tools for content creation.
The ‘Image Quick Actions’ includes the features ‘Remove Background’, ‘Resize Image’, ‘Convert to JPG’, ‘Convert to PNG’, ‘Convert to SVG’, and ‘Crop Image’. You should already be able to see just why these quick action tools are so powerful and good to use for content creation- this has everything you need.
In the next column, there are the ‘Video Quick Actions’. Now, these are super powerful because it saves you from having to purchase expensive and complex video editing software just to be able to create your social media content. With these quick actions, you can ‘Convert Video to MP4’, ‘Convert VIdeo to GIF’, ‘Crop Video’, ‘Trim Video’, ‘Resize Video’, ‘Reverse Video’, ‘Merge Video’, and ‘Change Speed’. These are all of the tools that you need to be able to create video content for yourself.
Another very important thing to note is that you do not have to do this on a computer! You can use Adobe Express to edit and create graphics directly on your cell phone, iphone or Android, just by downloading the app. On the Adobe Express website, there is an option on the top menu bar that says ‘Mobile App’ which will take you to where you can download the mobile version.
It’s super powerful to be able to be on your Xbox or Playstation and to be able to send clips directly to your phone, edit them directly on the mobile app, and then send them right out onto the social media platforms that you want to post them on.
If you go back to the main Adobe Express homepage, you can see that they have tens of thousands of templates to choose from.
This again just means that you don’t need to have a super creative mind in order to make fantastic-looking content for your social media accounts. By using these templates and adjusting them to your brand, it makes creating content super easy and stress-free.
You can even go into ‘Templates’ and filter them by what exactly it is that you’re trying to create. For Youtube templates alone they have around 2,000 for you to choose from. You just have to select your template, edit it to your liking, and then it’s ready to go!
Comparing the Free Plan Versus the Paid Plan
Adobe Express greatly stresses that you do not need to be a designer to be able to use this and make great-looking content. They have given you all of the tools needed to create fantastic content for free!
With their Basic Plan, you get access to basic editing and photo effects, over 2,000+ unique Adobe Fonts, Adobe Stock royalty-free photo collection, thousands of templates and design assets, 2GB of storage, and the ability to create on both the web and on your mobile device.
With the Adobe Stock library, you are given access to high-quality photos that you can use for free without any issues regarding copyrights if you post them on social media.
With the Paid Plan, for just $9.99/month, you get access to premium features including image resizing, over 20,000 licensed Adobe Fonts, over 160 million Adobe Stock photos, the ability to add your logo and branding with one click, the ability to plan, schedule, and publish content, all of the premium templates and design assets, 100GB of storage, the ability to create on both web and mobile, and the ability to be able to convert and export your projects to PDFs.
I would strongly recommend the paid plan if you are looking to get serious about your content creation. This will give you so many options for creating unique and professional-looking content for your streams. It is a great investment because again, streaming alone is not going to get you the followers and community that you’re hoping to get. The reason I’ve been pushing this platform so hard is because it is by far the easiest, most user-friendly, way to create content
On the premium plan, the templates are much better. They even have templates for things like a free video editor for TikTok which is super useful.
To utilize this, press ‘Create your TikTok Video Now’ and it will have you log into your TikTok. It will also go ahead and ask you to give all of your videos a title. Now it will allow you to select a template based on the goals of the videos that you are trying to create.
For this tutorial, I’m going to choose the ‘Show and Tell’ template.
Now, it will allow me to go ahead and start editing my gaming clips. I won’t get too far carried away with a tutorial on this right now since there’s so much else to go over still- there may be a video tutorial on how to edit your videos for TikTok using Adobe express later.
The Content Scheduler
Believe me, I know how difficult it can be to keep a consistent schedule when it comes to posting content on your social media accounts, but Adobe Express makes it so easy to keep track of it with their Content Scheduler. It is always recommended that you make your content ahead of time so that it’s ready to go whenever you need to post on it. This is called “Batching” if you’ve never heard of it before. All this means is that you sit down and create more than one piece of content in a single day that you can post for the next few days.
With Adobe, once you’ve made a batch of content, you can use the Content Scheduler to have the content be released at a certain time on the platforms that you choose which is crucial to your growth as a streamer. This is a tool that I would strongly recommend you get your hands on.
Again though, this is only going to be an option for people who purchase the premium plan. However, this is an investment to your stream, and for $9.99/month, I think this is very manageable and that the benefits of the Premium Plan make it entirely worth it. You can figure out a way to tame this to be able to help you create the content that you need with their tons of templates.
You can use the Content scheduler to be able to post to Twitter, Instagram, Pinterest, LinkedIn, and Facebook. The ones that you are really going to care about are Facebook, Instagram, and Twitter- by being able to plan out your content you can get way ahead of the game. I have at times had my content planned up to a month in advance which is great because I know that I can spend time working on other things while my social media posts are being sent out automatically.
So again, if you’re interested in learning how to utilize the Content Scheduler, you should watch the video where I’ll be going deeper and explaining how this works, how you can begin to utilize it, and what you need to do to be able to get the max results from it so that you can start to grow your social media accounts, grow your viewership, and grow your community. Your level of investment to your stream and to the tools that you get for it will make it so much easier for you to grow.
Why you should use Adobe Express:
Adobe Express offers unparalleled access to a range of templates which make content creation incredibly easy. As they say, “Start From Square 2”, you don’t have to be a professional designer in order to use this and create incredibly professional-looking content.
This program was made with the purpose of being easy to use for people of all levels of graphic design. It only takes a few taps to be able to create a great banner, logo, or poster.
Adobe offers all of the support that you could ever need in order to be able to use their websites. There are easy-to-understand tips built into the website and there is also a built-in community of users like you willing to share their best practices.
You can use Adobe Express to build up your brand by creating your own logo with your brand’s fonts, colors, and pictures. Once you’ve created your logo, you can apply them to any template or design with just one tap.
What are some additional benefits of the Premium Plan:
- Graphic Groups: Elevate your work with pre-designed graphics that can easily be customized by swapping in your own images, graphics, and text.
- PDF Actions: Easily export or convert PDFs to different file formats, like Microsoft documents or image files.
- Shareable Templates: Share templates, assets, and brands across your team so all your content consistently reflects your look. Save favorite templates to your library for a faster start.
- Resize Content: Use the fast, easy, and free online photo resizer to change the dimensions of any picture.
- And so much more…!
Whether you have the Basic Plan or the Premium Plan, if you’re ready to get serious about your streaming, you need to be using Adobe Express. It will help you to create professional-looking content even if you don’t have any previous experience with graphic design. This is such an easy-to-use website that offers thousands of templates for you to be able to make this your own. If you want to grow your stream and your community, you’ve got to create content and this is easily the best platform to do so.